MOKO New Century Plaza, Mong Kok｜Gathering the Straw Hat Pirates crew! The world's first One Piece | MINISO joint pop-up store will be launched in MOKO in June. The 6-meter-high "Pirate Ship" will be on display to create an immersive cabin shopping experi

Description

This annual event that anime fans have been eagerly awaiting takes place every summer! This year, the trendy landmark MOKO takes the lead in igniting the "anime fever", kicking off the most anticipated anime feast in the city! For the first time ever, we have teamed up with MINISO to bring the world-famous Japanese anime classic "ONE PIECE" to Hong Kong to meet fans! From June 14 to July 13, 2025, the world's first One Piece | MINISO co-branded pop-up store will be grandly unveiled. A 6-meter-high "pirate ship" will sail into the MOKO atrium to present the "One Piece | MINISO 『Sail Into A Sea of​​ Joy』 co-branded pop-up store" to everyone. Calling fans to embark on an adventure with the Straw Hat Pirates!

The collaborative series of this pop-up store brings more than 240 limited products to fans, 170 of which are global debuts! An exclusive series of venue-limited peripheral products and lifestyle products will be launched, including first-release blind boxes, models and dolls, which has aroused the enthusiastic anticipation of fans! Most of the peripheral designs are based on the latest chapter of the "ONE PIECE" animation, "Egghead Island". Fans can get the Straw Hat Pirates members' exquisite products from only HK$10, which should not be missed! There are also 1:1 human-shaped standees of all the Straw Hat Pirates members and a "Bounty Order" check-in area on site, inviting everyone to join the Straw Hat Pirates and experience the exciting moments of becoming a crew member!

Happy surprises come one after another! During the pop-up store, MINISO will seamlessly present a series of surprise gifts to everyone for 4 consecutive weeks. Different limited-edition small gifts will be given out every week. Completing the designated weekly tasks will give you a free mysterious gift, and you will also have the opportunity to receive an exclusive Straw Hat Pirates crew mark, leaving unforgettable memories of this event. On the opening day of June 14, a special ONE PIECE immersive performance will be arranged to kick off the pop-up store’s perfect opening, which is sure to bring back many memories!

The 6-meter-high "Pirate Ship" makes a majestic appearance, with all the 1:1 Straw Hat Pirates characters lined up

The "ONE PIECE" animation has been serialized for more than 25 years, creating countless classic moments and becoming an immortal legend in the hearts of many fans! This pop-up store also specially uses the setting of the "ONE PIECE" TV series as the design blueprint, and ingeniously builds a majestic 6-meter-high "pirate ship". The hull hangs flags of different Straw Hat Pirates crew characters, perfectly presenting the exciting sailing journey in the animation. The hull design cleverly combines MINISO's iconic bright red with the wooden elements of "ONE PIECE", and every detail pays tribute to the original work! Adventurers can even step onto the "pirate ship's deck" in person, savor the meticulously designed nautical maps and anchors, immerse themselves in the adventurous cabin shopping experience, and sail toward the Grand Line with the Straw Hat Pirates!

Want to be a member of the Straw Hat Pirates? The organizer has specially created 1:1 human-shaped standees of all the Straw Hat Pirates, with 10 super popular protagonists dressed in the "Egghead Island" style, waiting for you to join the Straw Hat Pirates! There is also a 2.5-meter-high giant iconic "Bounty Order" check-in device standing on the scene. Put on your sailing attire immediately to check in, freeze the unforgettable scene at this moment, and take a photo of your own personal "Bounty Order"!

A collection of 240 co-branded products starting from HK$10, limited-edition peripherals trigger a frenzy among fans

The joint series between MINISO and "ONE PIECE" brings more than 240 limited products to fans, 170 of which are global firsts, ranging from peripheral products that fans must collect to daily necessities with great CP value, so that the adventurous spirit of "ONE PIECE" can be integrated into the daily lives of fans!

In addition to blind boxes, stuffed dolls, acrylic standees and other trendy toys with great collectible value, another star recommendation is a series of practical and textured household products, such as cups, blankets and travel accessories, which add exquisite little items full of "ONE PIECE" style to your home. Some products are designed based on the character designs in the latest chapter of the animation "Egghead Island". There are multiple styles covering all members of the Straw Hat Pirates, so fans must stock up on the whole set! In addition to the wide range of products, the pricing is also very generous! You can get various "ONE PIECE" products from as low as HK$10, which is a "time-traveling price"! Don’t miss it and take all your favorite character merchandise home!

Numerous "fan-friendly" benefits: must-grab "fast pass tickets", weekly flash gifts, must-see ONE PIECE immersive performances, and 15% off coupons for any purchase

Surprises are coming one after another, MINISO specially presents you with multiple "fan-favoring" benefits, allowing you to fully experience what it's like to be a member of the Straw Hat Pirates!

Want to be the first to enter the pop-up store and buy limited edition products? From June 7 to 13, MINISO members who spend HK$88 or more at MOKO New Century Plaza store (L2, Shop 242) can be the first to receive the "Fast Pass" for the pop-up store, skipping the long queues on the opening day (June 14) and having priority entry! You are the strongest number one fan! There are only 100 places available, first come first served, while stocks last.

MINISO has also specially arranged an immersive performance of "ONE PIECE" on the opening day. The content revolves around classic scenes from the animation over the past 25 years, leading fans to relive the passionate bonds and adventures of the Straw Hat Pirates. It also kicks off the event, which is definitely not to be missed!

All "ONE PIECE" fans will definitely return with a lot of rewards after visiting the pop-up store! But the surprises don’t end there? The pop-up store will seamlessly give out limited edition mysterious gifts for four consecutive weeks. The gifts will be different every week, making fans love them! During the first week of the pop-up store (June 14th to 22nd), transparent commemorative cards, which are essential for Gen Z check-ins, will be given away! As long as you spend HK$128 or more at the pop-up store and complete the check-in task, you can redeem a MINISO limited edition Straw Hat Pirates crew transparent commemorative photo card for free. In the following days, there will be more meaningful small gifts waiting for you to discover. Meet your best friends to receive the exclusive Straw Hat Pirates crew mark and leave beautiful memories of this event!

In addition, MINISO members can receive a 15% discount coupon for MINISO MOKO New Century Plaza store (L2, Shop 242) with any purchase at the pop-up store, with no upper limit on the discount amount! Each person can only redeem coupons 4 times, allowing you to get your desired item at the best price!

To ensure that fans have a better shopping experience, if there are too many people on site, MINISO will distribute chips to arrange admission. For details on the chip distribution arrangements at the store, weekly limited gifts, etc., please refer to the latest announcement on the MINISO official platform (www.instagram.com/miniso_hk/).

A mecca for toy lovers! MOKO trendy toy guide: 16 toy boutiques

As a landmark of trendy shopping malls in the city, MOKO has actively introduced many trendy toys and boutiques in recent years, and is poised to become the largest and most comprehensive cultural base in Hong Kong! In addition to the "One Piece | MINISO 『Sail Into A Sea of​​ Joy』 Joint Pop-up Store" which made its debut this time, MOKO has 16 toy boutique merchants, ranging from IP peripheral boutiques, trendy items, capsule toys, etc., so both adults and children can definitely buy their favorites and have a great time!

Trendy play guide 1: As an anime fan, how can you miss the officially authorized anime theme store Anime Linkage (Shop No. L4, 408 & 417), where you can buy popular Japanese anime peripherals such as "DAN DA DAN", "Haikyuu!!", "Attack on Titan", "The Burial of Frielian", etc., with countless varieties. There is also a check-in spot in front of the store, and the theme is changed regularly, waiting for you to discover the surprises in person!

Trendy play guide 2: If you have a girlish heart, it’s time to add a new member to the bag hanging on your bag! MOKO gathers many IP specialty stores, such as Sanrio Gift Gate (L3, Shop 342A), MOOMIN SHOP (L3, Shop 363-365), TUTUYA (L3, Shop 359) and W4Shopper (L3, Shop 303), etc., where you can easily get all kinds of popular dolls such as Chiikawa, Joguman, Maltese striped dogs and other latest styles at one time, making you the focus of the audience when walking on the street!

Trendy Gaming Guide 3: The global hot trend of card games and blind boxes has now swept Hong Kong! Mad Max Toys (L3, Shop 310-311) offers a range of popular cards such as Pokemon, One Piece, Dragon Ball and other popular classics. The store also holds card battle competitions with prizes from time to time, so hurry up and buy your equipment for a big duel with your friends! Toca Loca (L3, Shop 319) also brings you the trendiest blind boxes and figures, including Labubu, CryBaby, Butter Bear and more!

Trendy Play Guide 4: Whether you are a game fan or a gashapon addict, you absolutely cannot miss this new entertainment destination! The DGG LBuy Digital Gachapon Station (L3, Shop 356A) located outside L3 MOKO Deli houses over 100 gashapon machines, featuring popular characters such as Chiikawa, mofusand, Nintendo, Sanrio, and other cute and soothing items, waiting for you to spin out your dream capsule! LBuy (Shop No. L1, 173, 175) is also an official Nintendo Switch merchandise retail store. The highly anticipated Nintendo Switch 2 and various accessories are now open for pre-order!

Whether you are an anime fan, a trendy toy expert, or a collector, MOKO can satisfy all your fantasies about trendy toys! Invite a few close friends immediately, visit MOKO to explore the most powerful lineup of trendy toys, and immerse yourself in an unprecedented entertainment experience!